In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key element of the B2B buying journey is the awareness phase, where buyers end up being mindful of an issue o… Read More


B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and also other facts regarding modern-day B2B advertising. We discuss exactly how the acquiring journey is now entirely fragmented and the way that neighborhood structure can aid marketing experts retake control of the discovery a… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and other realities regarding modern B2B advertising. We discuss how the buying trip is now entirely fragmented and the way that community building can aid marketers retake control of the discovery and demand generation procedure.A f… Read More